About Us
Bruce’s Story
Bruce Allen’s determination to help his clients attain financial success stems back to his childhood in Oneida, New York. Oneida was home to silver and china manufacturer, Oneida. The company was named for the Oneida Tribe which owns a large territory around the lake in the city.
“As I was growing up, I believed that Oneida had a sense of invulnerability… to some degree arrogance.. about the risk that was emerging out of Asia,” Bruce recalls.
As I recall, offshore competition in stainless steel wiped out Oneida’s core business. The company lost more than $157 million between 2003-2005, was forced to close its manufacturing plants and cut its workforce from 2,500 to 450. Eventually, Oneida was acquired by a private equity firm. I believe that for all of the career employees who expected to retire comfortably, the company stock they owned became virtually worthless.
“Watching Oneida disintegrate in front of my eyes, and watching people’s wealth get destroyed, left an indelible imprint on me,” Allen says. “I need to help people understand their finances, identify their priorities and risks and then educate them so they are where they want to be.. where they need to be in the future.”
Bruce admits two of his strengths that he brings to work daily are his ability to listen and empathize.
“I feel it is my professional responsibility to check myself at the door and make sure that I’m really listening to our clients,” Bruce says. “It’s my responsibility and I’m really humbled to be in a role where I can help create brighter futures.”
Bruce has always enjoyed feeling connected to the community where he lives, be it in Oneida NY as a child, Colorado Springs in college, Boulder as a young professional or currently, as a business leader in Denver. Bruce supports many Colorado non-profit organizations, especially those that assist women and children get past struggles and achieve stability.
Bruce listens to his clients describe their goals and desires for the future.
“I feel it is my professional responsibility to check myself at the door and make sure that I’m really listening to our clients,” Bruce says. “It’s my responsibility and I’m really humbled to be in a role where I can help create brighter futures.”
Bruce has always enjoyed feeling connected to the community where he lives, be it in Oneida NY as a child, Colorado Springs in college, Boulder as a young professional or currently, as a business leader in Denver. Bruce supports many Colorado non-profit organizations, especially those that assist women and children get past struggles and achieve stability.
Bruce listens to his clients describe their goals and desires for the future.
Bruce listens to his clients describe their goals and desires for the future.
Bruce’s Qualifications
Bruce’s experience coupled with his genuine compassion for others provide him a with a set of qualifications well suited for working in the financial planning sector.
Bruce refers to himself as a financial advocate and has a long list of experiences and expertise to back that up.
Bruce is an independent Investment Advisor Representative (“IAR”) and as such, is required to act as a fiduciary in managing his client’s assets. As an IAR he is required to act in his client’s best interests. Not all financial professionals are fiduciaries, but Bruce as an IAR to Bruce G. Allen Investments, LLC. will always adhere to this fiduciary standard.
Bruce came to Colorado in the 1980s and graduated from Colorado College in 1985 with a bachelor’s degree in history. He first thought he wanted to use his passion for advocacy as a prosecutor but shifted gears and set out to help people comprehend and benefit from the world of finance. In 2001, he earned his Certified Investment Management Analyst℠ (CIMA®) designation which recognizes high standards and expertise in financial consulting.
In September 2004, Bruce founded Bruce G. Allen Investments, LLC, after working with RBC Dain Rauscher in Boulder.
Bruce is humbled to have served hundreds of clients who needed help defining a clear financial strategy that would help towards meeting the goals they set for themselves and their families.
Bruce also works with foundations and endowments to help them manage their assets. And in recent years, Bruce has provided his expertise to women-owned business leaders, clients who want to learn about socially responsible investing and those who are preparing to claim their Social Security benefits in order to maximize their retirement income.
Bruce shares his keen insight into the financial markets and trends with the larger Colorado Community as well. He is frequently heard on 850 KOA Radio and appears on local televisions stations, including 9News/KUSA-TV for his featured “Money Monday” segments (add link to that page). Bruce also offers his expertise on national media outlets, including Bloomberg News and Bloomberg Radio.
“I look forward to every single day, offering avenues and strategies that match with my clients’ visions for their financial future,” Bruce says. “I am also grateful for the opportunities to break down a financial story on a media platform so that it resonates with more people. I speak to people like we were having a cup of coffee together and don’t overcomplicate how market swings and trends may or may not affect them.”
Bruce also works with foundations and endowments to help them manage their assets. And in recent years, Bruce has provided his expertise to women-owned business leaders, clients who want to learn about socially responsible investing and those who are preparing to claim their Social Security benefits in order to maximize their retirement income.
Bruce shares his keen insight into the financial markets and trends with the larger Colorado Community as well. He has been heard in the past on 850 KOA Radio, and seen on local television stations as well as national media outlets such as Bloomberg News and Bloomberg Radio. He currently appears frequently with 9News/KUSA TV providing his take on financial news and the markets.
“I look forward to every single day, offering avenues and strategies that match with my clients’ visions for their financial future,” Bruce says. “I am also grateful for the opportunities to break down a financial story on a media platform so that it resonates with more people. I speak to people like we were having a cup of coffee together and don’t overcomplicate how market swings and trends may or may not affect them.”
This is your future. We offer a partnership that you can count on.
Our Values
Bruce Live On On-Demand Videos 9news.Com | March 30, 2023
Bruce discusses interest rates and market volatility after the closure of Silicon Valley Bank. Securities …
Bruce Live On On-Demand Videos 9news.Com | March 23, 2023
Securities are offered through M.S. Howells & Co. a registered broker/dealer and Member FINRA/SIPC. Investment …
Bruce Live On On-Demand Videos 9news.Com | March 16, 2023
Bruce briefly reviews the Silicon Valley Bank seizure by the FDIC, and the somewhat unique …
Bruce Live On On-Demand Videos 9news.Com | March 13, 2023
Bruce discusses the Silicon Valley Bank closure on Friday March 10th and some of its …
Bruce Live On On-Demand Videos 9news.Com | March 2, 2023
Bruce discusses the choppy market performance in February and some of the effects of increased …
Bruce Live On On-Demand Videos 9news.Com | February 23, 2023
Bruce discusses the Federal Reserve minutes released yesterday of the meeting held earlier this month …
Bruce is registered as a General Securities Principal and a Registered Representative with M.S. Howells & Co., member FINRA, SIPC. Advisory services offered through Bruce G. Allen Investments, LLC, a Registered Investment Advisor. Bruce is an Investment Advisor Representative with Bruce G. Allen Investments, LLC. M.S. Howells & Co. and Bruce G. Allen Investments, LLC, are not affiliated.
Investment Management Consultants Association is the owner of the certification mark ”CIMA®,” the service marks “Certified Investment Management Analyst℠,” “Investment Management Consultants Association℠,” and “IMCA℠.” Use of CIMA® or Certified Investment Management Analyst℠ signifies that the user has successfully completed IMCA’s initial and ongoing credentialing requirements for investment management consultants.
The Certified Investment Management Analyst® (CIMA®) certification signifies that an individual has met initial and ongoing experience, ethical, education, and examination requirements for investment management consulting, including advanced investment management theory and application. To earn CIMA® certification, candidates must: submit an application, pass a background check and have an acceptable regulatory history; pass an online Qualification Examination; complete an in-person or online executive education program at an AACSB accredited university business school; pass an online Certification Examination; and have an acceptable regulatory history as evidenced by FINRA Form U-4 or other regulatory requirements and have three years of financial services experience at the time of certification. CIMA® certificants must adhere to the Investments & Wealth Institute’s Code of Professional Responsibility, Standards of Practice, and Rules and Guidelines for Use of the Marks. CIMA® designees must report 40 hours of continuing education credits, including two ethics hours, every two years to maintain the certification. The designation is administered through Investments & Wealth Institute.
The Certified Private Wealth Advisor® (CPWA®) designation signifies that an individual has met initial and ongoing experience, ethical, education, and examination requirements for the professional designation, which is centered on private wealth management topics and strategies for high-net-worth clients. Prerequisites for the CPWA® designation are a Bachelor’s degree from an accredited college or university or one of the following designations or licenses: CIMA®, CIMC®, CFA®, CFP®, ChFC®, or CPA license; have an acceptable regulatory history as evidenced by FINRA Form U-4 or other regulatory requirements and five years of experience in financial services or delivering services to high-net-worth clients. CPWA® designees have completed a rigorous educational process that includes self-study requirements, an in-class education component, and successful completion of a comprehensive examination. CPWA® designees are required to adhere to IMCA’s Code of Professional Responsibility and Rules and Guidelines for Use of the Marks. CPWA® designees must report 40 hours of continuing education credits, including two ethics hours, every two years to maintain the certification. The designation is administered through Investments & Wealth Institute.Socially Responsible Investing
“I am grateful to help my clients connect with like-minded companies and unleash the power of capital for good.”
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Securities are offered through M.S. Howells & Co. a registered broker/dealer and Member FINRA/SIPC. Investment advisory services are offered through Bruce G Allen Investments LLC. These entities are not affiliated and neither provide legal or tax advice. Investing involves risk, including the potential loss of principal. No investment strategy can guarantee a profit or protect against loss in periods of declining values. Opinions expressed are subject to change without notice and are not intended as investment advice or to predict future performance. Information is based on data gathered from what we believe are reliable sources. This material contains an assessment of the market and economic environment at a specific point in time and is not intended to be a forecast or guarantee of future results. Forward-looking statements are subject to certain risks and uncertainties. Actual results, performance, or achievements may differ materially from those expressed or implied.
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Contact Us
370 17th Street Suite 3580
Denver, CO 80202
Bruce G. Allen Investments is located in Denver’s Republic Plaza building at 370 17th Street. We are located in Suite 3580.
There is metered street parking and public parking areas & garages surrounding Republic Plaza.
Once you are inside the main lobby of our building, select an elevator that will take you to the 35th floor. We are located in Suite 3580.