Bruce prides himself on providing insight that educates clients and doesn’t overwhelm them. He makes sophisticated concepts understandable and meaningful to his client.
Each quarter, Bruce’s clients get a one-page synopsis of their portfolio’s performance. That’s right, just one page. That is unheard of when it comes to most financial statements, but it is very intentional of Bruce. Bruce’s approach to working with his client is very centered on clarity, not talking over his clients understanding and not overwhelming his clients with extensive briefs.
Bruce is also upfront and transparent as how he makes his money off of the financial relationships with his clients.
“We are paid a fee that is based on the level of a client’s assets,” Bruce explains. “That fee fluctuates depending on our client’s portfolio value. So, as the client’s portfolio grows, the amount of our fee increases. When our client’s portfolio declines, the amount of our fee declines.